LISTERINE
JOHNSON & JOHNSON required a fresh and innovative marketing approach for their new Listerine mouthwash offering 6 benefits, in order to compete with the rapid technological progress and engage the audience amidst the multitude of current advertisements.
JOHNSON & JOHNSON required a fresh and innovative marketing approach for their new Listerine mouthwash offering 6 benefits, in order to compete with the rapid technological progress and engage the audience amidst the multitude of current advertisements.
Together with Outloud Media Dubai & UM ME, we took on the challenge. Our skilled Hivers knew exactly what to do.
We have successfully launched the first 360 - 3D animation video in MENA for LISTERINE® Middle East! In this video, you can explore the mouth in 360 degrees and witness how the Listerine 3D characters battle against germs, providing complete protection with six benefits in one for optimal oral health.
EFFIE Award 2017 (Bronze)
EFFIE Award 2017 (Bronze)
DELVING INTO DETAILS
Starting from the 3D modeling of the characters, moving on to their animation, and incorporating 360 technology, we combined all these elements with virtual reality technology to create a truly impactful experience.
Starting from the 3D modeling of the characters, moving on to their animation, and incorporating 360 technology, we combined all these elements with virtual reality technology to create a truly impactful experience.
THE AFTER-TASTE
We take pride in achieving over 700K YouTube views in just one week, and now we've reached almost 2 million views! This outstanding response has paved the way for innovative advertising.
We take pride in achieving over 700K YouTube views in just one week, and now we've reached almost 2 million views! This outstanding response has paved the way for innovative advertising.
